Case studies are very versatile and can be used at every stage of the buyer’s journey as they make your business easier to relate to. For those just getting to know your business, they provide a tangible overview of the product or service offered. They can also give customers the final push further down the sales journey with a story they can relate to, and finally, they will delight existing clients by celebrating their success.
Placed in the relevant media outlets, they reach whole new audiences, along with raising the prestige of your brand for existing customers.