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Strategic planning

Identifying the actions needed to achieve your business goals

Are you looking to grow your business? Do you want to increase your customer base or are you excited about launching a new technology? Whatever your business goals, before you start creating marketing campaigns it is essential that you are clear on your customers value proposition, competitive advantages and unique selling points. WiseOnWater has a strategy first approach, which is dedicated to presenting your product or service in the best possible light, using meaningful targeted messages that connect with your customers.

We are specialists in water and wastewater

The WiseOnWater team has decades of experience working in the global water and wastewater sector, we know the audience and understand their motivations and interests. We will work collaboratively with you to craft bespoke marketing and PR strategies that reflect your brand values and help you maximise your lead generation. Aside from increasing revenue, the right marketing strategy will help build a cohesive and successful brand image that will create loyalty among your customers for years to come.

Helping to develop a strategic PR plan that maximises your budget

WiseOnWater will work closely with you to develop a PR plan that fits in with your brand’s positioning messages and integrates into your strategic marketing plan. Through considered and consistent communications, we can reinforce your positioning and help you build relationships with the people that really matter for the success of your business.

Working in close collaboration

We will work with you to identify your key stakeholders and the publications and media platforms they use to source information. We then liaise with editors to identify subjects of interest, so we can create targeted articles that get great coverage, while highlighting the benefits of your products and services. This may take the form of case studies, thought-leadership articles, technical features, how-to guides, comment pieces or company profiles. We find case studies are particularly powerful, demonstrating third-party approval of your products and services, and showing your product or service in action.

Contact us and we will research, plan and strategise your PR to maximise your budget.

Free consultation

If you don’t know how to start your marketing campaign or achieve your business goals, we can help. We offer a 30-45 minute consultation to clarify how we can support your business and give you some practical tips on how to get started.