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The Ambition

We were given a big brief: to create a marketing and public relations campaign strategy for Aquam Water Services and Orbis Intelligent Systems following their acquisition. The strategy needed to work for two completely different sets of customers and demonstrate how technologies and services from both companies were being combined to make an innovative new offering to the water sector. The strategy would need to distinguish between their smart water infrastructure solutions, which are mainly aimed at utilities and municipalities, and their standpipe hiring service, used by third parties temporarily using water from the mains.

In Action

The Strategy

We decided it was necessary to simplify the messages for customers, so WiseOnWater suggested splitting the two distinctly different parts of the business into separate brands. The standpipe hiring business remained under the Aquam Water Services brand, while all the smart technologies aimed at the water utilities would appear under the Orbis brand. As part of the process, we updated the Orbis logo and renamed some of the products so they all felt like they were part of the same portfolio. This rebranding made it significantly easier to produce targeted and personalised marketing communications for each part of the business.

Developing a Website

It is not difficult to make a website that looks attractive, but to generate good results we needed to gain insight into the client’s customer base. We worked in partnership with Orbis to understand their customers’ primary motivations and how Orbis’s infrastructure monitoring technologies would uniquely benefit them. The website was then designed to instantly capture and maintain the interests of their visitors, promoting the opportunity to achieve new network efficiencies and savings. The marketing messages were backed up with testimonials and case studies showing the technologies operating successfully.

Public relations campaign

With a new and innovative range of technologies to demonstrate to the water sector, as well as a new brand identity to promote, it was important to build campaigns to educate two very different markets – UK and USA. To do this, WiseOnWater’s dedicated client manager worked closely with the Aquam/Orbis team to develop a pipeline of content for use on social media, along with articles for placement in trade media and on the company website. This included news, case studies and thought leadership articles, all supported by WiseOnWater’s own social channels.

Client Testimonial

We have worked with WiseOnWater over a number of years now, their experience and knowledge of the wastewater and water sector is second to none and has been invaluable to us. They are always timely in their responses, creative and insightful in design and very easy to work with throughout.

Phil WalkerCEO Aquam Water Services & Orbis Intelligent Systems

Free consultation

If you need support in kickstarting your communications campaign or achieving your business goals, we can help. We offer a 30-45 minute consultation to clarify how we can support your business and give you some practical tips on how to get started.