The Strategy
The marketing and communications strategy would need to distinguish InfoTiles in the digital technology space as well as elevate their voice and highlight their role in the wider water narrative for current and future customers, and potential investors. Using a mixture of comment pieces and strong thought leadership on sector developments, utilising as many opportunities as possible for them to be seen.
As part of the process, we did a deep dive on what success looks like to them, what their ambitions are for the year ahead, and how they define themselves and their culture as a company. It was integral for the client manager to understand everything about how their technology worked to write about it accessibly for their target audience and beyond.
Enhancing social media presence
Any company can post on social media, but to generate good results we needed to gain insight into the client’s customer base and what matters to them. We worked in partnership with InfoTiles to understand their customers’ primary motivations and how InfoTile’s machine learning digital technology would uniquely benefit them. InfoTiles also wanted to highlight business development, start-up growth, and their own personality. Showing everything from conference participation, employee highlights, and team building days. Posts needed to be unique and engaging to instantly capture and maintain the interests of their followers, promoting the opportunity to achieve new investors and clients.
Connecting with the global narrative
With a new and innovative range of technologies to demonstrate to the water sector, as well as a new brand identity to promote, it was important to build campaigns to show how InfoTiles aligns with global goals on universal water access. To do this, WiseOnWater’s worked closely with the InfoTiles team to develop a pipeline of content for use on social media, along with articles for placement in trade media and on the company website. This included news, case studies, and thought leadership articles, all supported by WiseOnWater’s own social media channels.
